Red, White and BOOM!

Me at Independence Hall in Philadelphia. A foreshadowing event? I think so!

Me at Independence Hall in Philadelphia. A foreshadowing event? I think so!

Red, white and BOOM! Just what the world needs…another blog. As fledgling and obscure as this may seem, my intent is that it will mirror the spirit of my adventure. Evolve, grow and take on a life of its own, but it has to start somewhere, right?

Made public on July 4th, 2013, Vicariously Through.Me celebrates life, liberty and the pursuit of happiness in its most literal, non-governmental form. It acknowledges the right to be who you are, do what you want to do and to live life to its fullest without letting excuses and rationalizations get in the way.

For me personally, it commemorates my independence from the confines of the status quo. Having recently resigned my position and walked away from my corporate career, I’ve consolidated everything I own into a handful boxes and reduced my overhead (mortgage, rent and utility-free) to allow for an open-ended, nomadic journey for the soul.

By means of this albeit ambiguous collection of stories, thoughts and travels, my life is taking a new direction – a frivolous pursuit of freedom. But that is not to say it does not have a purpose. It does. And the value will be actively participating and paying witness to what my – no, our – higher calling turns out to be.

In the meantime, much like your Fourth of July celebrations, it will be filled with fireworks, food, festivals, family, friends, funk and most importantly FUN!

But, what it’s missing is you! It needs your eyes, but more importantly your thoughts if it is going to thrive. So if freedom, as it is described here, speaks to you and means as much to you as it does for me, I hope you’ll consider being a part of a renaissance and reformation in the making by sharing not only this, but your points of view.

Have a happy and safe Independence Day.

Go ‘Murica!





On the Road to Find Out

This isn’t your run-of-the-mill travel blog, but a physical manifestation of me ditching dogma and getting in touch my true self uninhibited by the layers of mainstream society. Inspired by life, science, music and mother nature, this is a chronicle of one man’s journey into the unknown and personal pursuit of purpose, inner peace, harmony with others and unity with the world in which we live.

Who is to say exactly when or why this quest for a more meaningful existence began? All I can say is that my previous life as a corporate communications professional just wasn’t adding up, nor was it all that it was cracked up to be.  And it wasn’t because I was not good at what I did. I was successful – at least according to other people’s standards. I graduated Magna Cum Laude with a Bachelor of Science degree in a nationally-recognized mass communications program.  And over the last 10+ years, I was fortunate to amass a wealth of experience in the field, serving as a publicist, principal writer, public relations account executive, account manager at a full-service integrated advertising agency and most recently as  the first-ever social media specialist for an internationally renowned travel brand. I even earned awards, accolades, public speaking opportunities and published a few by-lined articles along the way. I was accomplished yet unfulfilled. Something was missing.

For all intensive purposes, I was doing everything that I was “supposed” to. From the outside looking in, I guess you could say that I had everything that most people seek to achieve: independence and financial stability by means of a fruitful career; I was driving a new new car and living on my own in a modest two-bedroom suburban home that was furnished to the “T”. I donned an  extensive wardrobe comprised of designer brands, and more importantly I had a loving family, friends, romantic flings and lots of weekend fun! But still I couldn’t help from asking myself, “is this all there is?”

As I told my friends and family who questioned my “plan” (or lack thereof) along the way, I sometimes wonder if having a wife, family of 2.2 children and a mortgage payment would’ve provided a greater sense of purpose and fulfillment. After all, a life of love is about doing right by and making sacrifices for others. The answer is maybe? But, I wasn’t about to over-commit only to be let down, as so many of others I know have done before me. These were choices they made – not desires of my own or even decisions I was willing to entertain. I just knew there had to be more and now I am risking everything to find it.

Truth in its simplest form.

Truth in its simplest form.

As of today, July 4, 2013, I’m poised to do what many students do after graduating college but never did. Travel. But this isn’t your typical “gap year” which has a beginning, an end and destinations in between. I’m walking away, leaving my income behind, liquidating  almost everything I own and worked so hard to gain, but most of all I am relinquishing the “model” and distancing myself from the creature comforts so many of us are not only married to but find identity in. This is freedom in its simplest form. This is about letting go and opening up to everything at the same time. It’s a solo sabbatical for the soul. My goal: To afford an adventure full of thoughts, feelings and experiences that will pave the way for a more sustainable and fulfilling future.

Family and friends don't count. They and the memories we share with them will always be with us. The rest is just stuff.

Family and friends don’t count. They and the memories we share with them will always be with us. The rest is just stuff.

But, believe it or not, this space is more about YOU than it is me! Despite the saying “It takes a lot of courage to show your dreams to someone else,” (Erma Bombeck) this is precisely what I intend to do. And not only do I trust that my thoughts, feelings and epiphanies will be safe and maybe even echo with you, but I realize they are less without you. To say it another way, it would mean a lot to me if they meant something to you. Why? Because I believe WE are spiritual beings having a human experience and these experiences need to be shared with one another if we are to uncover its meaning. So, if part of our purpose in life is to learn from each other then my hope is that  this community and my travels, will help facilitate a better understanding of self, others and nature.

So, to those who said they were jealous of what I am about to do, let this  inspire you and prove that you can too! For those contemplating a similar move, I hope to provide some resources, feature the stories of others pursuits, and share some lessons learned along the way in which you can hopefully find value. Equally so, I hope – no, trust – that you’ll want to chime in from time to time to provide some insights, suggestions, opinions and challenges to my sometimes progressive points of view. That is what is meant when I say to live Vicariously Through.Me.

Going Rogue

There will be haters, doubters, non-believers and then there will be you and me proving them wrong.

There will be haters, doubters, non-believers and then there will be you and me proving them wrong.

Welcome to Vicariously Through.Me, an evolving life story of a communications professional going rogue.

Created in the Summer of 2013 on the precipice of doing something epic in life, Vicariously Through.Me recognizes the value of unique perspectives and experiences, including your own. It was born out of a necessity to embark on a quest to find meaning and a greater sense of purpose in life, and it is dedicated to the hearts and minds that are seeking to escape the materialistic tendencies that can so often dictate the course of our lives.

Told in the first-person through the eyes and adventures of an overly-consumed and under-liberated 30-something, it acknowledges that it’s a little late to the table in terms of travel blogs. That’s why this is exactly what it’s not.

Surely, it serves as a platform to share my adventures, expand on my experiences, and tempt your senses with the tastes, sights and sounds of travel. (Please don’t call me Shirley.) But, it also promises transparency, honesty and humility in the thoughts, feelings, frustrations and fears that motivated me to leave it all behind and begin again.

Because I do not presume to be the first person or the last to drop out of the rat race in search for something bigger, Vicariously Through.Me is not special, but it is as unique as the perspective and chronicles of one man’s journey to make sense out of an otherwise meaningless model. My own.

I hope you will accompany me on my journey and consider writing your own story as we move forward in navigating the uncertain terrain of an interpreted life.

It’s an honor to invite you live Vicariously Through.Me.

You Don’t Know Me

Duality. We all have different facets of self. Here are two of mine: professional me and laid back me. Stop back often to get to know the 'real' me.

Duality. We all have different facets of self. Here are two of mine: professional me and laid back me. Stop back often to get to know the ‘real’ me.

A writer at heart and communications junkie by trade, Keith is an accomplished copywriter, public relations and social media strategist. He’s worked hand-and-hand with high-profile celebrities, liaised with top-tier media, produced highly experiential marketing events, and served as contributor to many lifestyle and trade publications. In addition, Keith has participated in countless advertising account pitches, has been invited to participate on professional panels and speak to his understanding of and expertise in consumer-oriented media and communications. Most recently, Keith was tasked with creating, maintaining and managing an engaging, service-oriented social media presence on behalf of a nationally recognized travel brand. But, he can’t be described, nor fully understood by what was his day job. That would be boring.

With 10+ years of experience in the field of integrated marketing communications, Keith, like many of us, found himself over-utilized and under-appreciated, spending  one too many hours lobbying  arrogant and less-than-sincere executives in stuffy, impersonal boardroom perches. Constrained by an industry that at the surface says they value strategically-driven, solution-oriented talent, Keith aged. He grew tired of giving it his all only to see his work devalued by companies that wanted its people to put their heads down and operate more robots than the individuals they are. But most of all, he sought an outlet that would appreciate his passions, embrace his free spirit and, at the end of the day, provide a sense of fulfillment and gratitude in providing exceptional service. An honest day’s work for an honest day’s pay.

Me before an early departure on what turned out to be several pre-trips that only reaffirmed what I am doing was meant to be.Looking back on his experiences and four of his most progressive employers, Keith realized that wasn’t going to happen in corporate. So today, he is done. Done with it and the rat race model, at least for the time being. Over the next 12 – 18 months, he intends to do what the working world seldom has a chance to do. Journey without constraints. Dance as if no one is watching. Camp with compassion and connect with people and the outdoors. He plans to leverage his understanding of consumer behavior, marketing motivations and media to surface what really matters in life: people,  ideas, shared experiences and nature. In doing so, he hopes to uncover universal truths, create a living relic of a path less traveled and demonstrate continuity of his ‘work’…as spiritual as it may be.

You can connect with Keith on FacebookTwitterLinkedIn and YouTube.

To contact him personally, feel free to email him at

Or, as he would say, embrace the voyeur in you and live Vicariously Through.Me, as he does something that most people wish for but never take the time; something that if he doesn’t do he’s afraid he’ll regret later in life: Wander.