A writer at heart and communications junkie by trade, Keith is an accomplished copywriter, public relations and social media strategist. He’s worked hand-and-hand with high-profile celebrities, liaised with top-tier media, produced highly experiential marketing events, and served as contributor to many lifestyle and trade publications. In addition, Keith has participated in countless advertising account pitches, has been invited to participate on professional panels and speak to his understanding of and expertise in consumer-oriented media and communications. Most recently, Keith was tasked with creating, maintaining and managing an engaging, service-oriented social media presence on behalf of a nationally recognized travel brand. But, he can’t be described, nor fully understood by what was his day job. That would be boring.
With 10+ years of experience in the field of integrated marketing communications, Keith, like many of us, found himself over-utilized and under-appreciated, spending one too many hours lobbying arrogant and less-than-sincere executives in stuffy, impersonal boardroom perches. Constrained by an industry that at the surface says they value strategically-driven, solution-oriented talent, Keith aged. He grew tired of giving it his all only to see his work devalued by companies that wanted its people to put their heads down and operate more robots than the individuals they are. But most of all, he sought an outlet that would appreciate his passions, embrace his free spirit and, at the end of the day, provide a sense of fulfillment and gratitude in providing exceptional service. An honest day’s work for an honest day’s pay.
Looking back on his experiences and four of his most progressive employers, Keith realized that wasn’t going to happen in corporate. So today, he is done. Done with it and the rat race model, at least for the time being. Over the next 12 – 18 months, he intends to do what the working world seldom has a chance to do. Journey without constraints. Dance as if no one is watching. Camp with compassion and connect with people and the outdoors. He plans to leverage his understanding of consumer behavior, marketing motivations and media to surface what really matters in life: people, ideas, shared experiences and nature. In doing so, he hopes to uncover universal truths, create a living relic of a path less traveled and demonstrate continuity of his ‘work’…as spiritual as it may be.
To contact him personally, feel free to email him at VthruMe@gmail.com.
Or, as he would say, embrace the voyeur in you and live Vicariously Through.Me, as he does something that most people wish for but never take the time; something that if he doesn’t do he’s afraid he’ll regret later in life: Wander.