Welcome to Vicariously Through.Me, an evolving life story of a communications professional going rogue.
Family and friends don't count. They and the memories we share with them will always be with us. The rest is just stuff.

Family and friends don’t count. They and the memories we share with them will always be with us. The rest is just stuff.

Created in the Summer of 2013 on the precipice of doing something epic in life, Vicariously Through.Me recognizes the value of unique perspectives and experiences, including your own. It was born out of a necessity to embark on a quest to find meaning and happiness in life, and it is dedicated to the hearts and minds that are seeking to escape the materialistic tendencies that can so often dictate the course of our lives.

Told in the first-person through the eyes and adventures of an overly-consumed and under-liberated 30-something, it acknowledges that it’s a little late to the table in terms of travel blogs. That’s why this is exactly what it’s not.

Surely, it serves as a platform to share my adventures, expand on my experiences, and tempt your senses with the tastes, sights and sounds of travel. (Please don’t call me Shirley.) But, it also promises transparency, honesty and humility in the thoughts, feelings, frustrations and fears that motivated me to leave it all behind and begin again.

Because I do not presume to be the first person or the last to drop out of the rat race in search for something bigger, Vicariously Through Me is not special, but it is as unique as the perspective and chronicles of one man’s journey to make sense out of an otherwise meaningless model. My own.

I hope you will join me on my journey and consider writing your own story as we move forward in navigating the uncertain terrain of an interpreted life.

It’s an honor to invite you live Vicariously Through.Me.


Duality. We all have different facets of self. Here are two of mine: professional me and laid back me. Stop back often to get to know the 'real' me.

Duality. We all have different facets of self. Here are two of mine: professional me and laid back me. Stop back often to get to know the ‘real’ me.

A writer at heart and communications junkie by trade, Keith is an accomplished public relations and social media strategist. He’s worked hand-and-hand with high-profile celebrities, liaised with top-tier media, produced highly experiential marketing events, and served as contributor to many lifestyle and trade publications. In addition, he’s participated in countless advertising account pitches, has been featured on several panels and spoken on several occasions to his understanding of and expertise in consumer-oriented media and communications. Most recently, Keith was tasked with creating, maintaining and managing an engaging, service-oriented social media presence on behalf of a nationally recognized travel brand. But, he can’t be described, nor fully understood by what was his day job. That would be boring.

With 10+ years of experience in the field of integrated marketing communications, Keith, like many of us, found himself over-utilized and under-appreciated, spending  one too many hours lobbying  arrogant and less-than-sincere executives in stuffy, impersonal boardroom perches. Constrained by an industry that at the surface says they value strategically-driven, solution-oriented talent, Keith aged. He grew tired of caring more about his work than the people that commissioned it did. His desire to connect and collaborate with others for the greater good was met with resistance from the machine – companies that wanted its people to operate more robots than the individuals they are. But most of all he sought an outlet that would appreciate his passions, embrace his free spirit and, at the end of the day, provide a sense of fulfillment and gratitude in providing exceptional service. An honest day’s work for an honest day’s pay. It seemed in today’s world, that was too much to ask for.

Looking back on his experiences and four of his more progressive employers, Keith realized that wasn’t going to happen in the corporate model that is driven by profit as opposed to what is ‘right.’ So today, he is done. Done with it and the rat race model, at least for the time being. Over the next 12 – 18 months, he intends to do what the working world seldom has a chance to do. Journey without constraints. Dance as if no one is watching. Camp with compassion and connect with people and and enjoy the great outdoors. He plans to leverage his understanding of consumer behavior, marketing motivations and media to surface what really matters in life: people,  ideas, shared experiences and nature. In doing so, he seeks to uncover universal truths, create a living relic of a path less traveled and create a continuity of his ‘work’…as spiritual as it may be.Writer me

You can connect with Keith on FacebookTwitterLinkedIn and YouTube.

To contact him personally, feel free to email him at VthruMe@gmail.com.

Or, as he would say, embrace the voyeur in you and live Vicariously Through.Me, as he does something that most people wish for but never take the time; something that if he doesn’t do he’s afraid he’ll regret later in life: Wander.

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